|
|
The key to any successful marketing and public relations strategy is good content.
It’s content – whether it be in the form of white papers, case studies or online videos – that drives visitors to your Web site. It’s content that gives your site a high score in Google Web searches. And it’s content that assures the media and your next client that you know what you’re talking about.
WriteNow Creative Services can supply a variety of content to meet your needs. Content can be purchased on an as-needed basis, or it can be incorporated into an ongoing monthly public relations strategy.
Some of the content Travis K. Kircher can provide includes:
PRESS RELEASES: The press release is your company’s way of giving the media – and the public at large – a heads-up about an exciting event happening at your business. Whether that event is a product launch, a partnership with a new client or simply an acknowledgement that your CEO is available to speak as an expert on a breaking news story or current events topic, a press release is the perfect vehicle to get the media’s attention and your company’s name in lights – or in print.
CASE STUDIES: Case studies are stories of how a particular product or service solved a particular problem for a particular client. Suppose your company manufactures camping equipment and your waterproof nylon tents are used at a national Cub Scouts campout to keep scouts dry during a torrential downpour. WriteNow Creative Services can develop a case study about the event, including quotes from you and testimonials from chaperones and the Cub Scouts themselves, demonstrating the strength of your product to other campers.
WHITE PAPERS: Nothing establishes your company as a leader in a particular industry more than a white paper. White papers vary in length, from five pages to 50, and equip the reader with information related to your core competency. For example, white papers with titles such as “Choosing the Best Home Alarm System,” “Determining the Return-on-Investment of a Home Alarm System” and “Security 101: Preparing Your Warehouse for Alarm Installation” demonstrate to prospective customers that a security company knows its business.
E-NEWSLETTERS: E-newsletters not only provide a regular touchpoint to your clients, but they can also drive traffic to your Web site. WriteNow Creative Services can create e-newsletters with high open rates and click ratios, keeping your company in the forefront of your clients’ minds. E-newsletters can be distributed monthly, weekly or daily, depending on your preferences.
MANUALS: Travis Kircher is an experienced technical writer who can tackle complicated subjects related to hardware, software, industrial and consumer products. Whether it’s an instruction manual showing how to use digital signage content management software or how to install a new self-service kiosk printer, Kircher can take the reader through the step-by-step process in an easy-to-understand manner.
ANNUAL REPORTS: An annual report is more than just a collection of financial records. It also consists of written information, including a letter from the President or CEO, an overview of the company’s accomplishments during the year, profiles, case studies and other materials. In addition to his writing experience, Travis K. Kircher has a B.S. in Business Accounting and understands the ins and outs of annual reports.
SPEECHES: Ralph Waldo Emerson once stated that, “Speech is power: speech is to persuade, to convert, to compel!” Every speech has a purpose, whether it’s a corporate speech or a political speech. Wordsmith Travis Kircher knows how to craft the right phrases and analogies – mixing in humor where appropriate – to accomplish your goals.
RADIO/TELEVISION COMMERCIAL SCRIPTS: It doesn’t matter whether the medium is radio or television: time is still money either way. You only get 30 or 60 seconds to make your impression and convey your selling points, so every word and image has to count. WriteNow Creative Services can provide the creativity and direction to write the script that will grab your prospective customers by the lapels and get them running to their wallets.
PRODUCT DEMONSTRATION VIDEOS: Product sheets and brochures are one thing, but nothing can shine the spotlight on the value of your merchandise like a well-crafted product demonstration video. WriteNow Creative Services can produce and edit Internet-quality video containing interviews, images and shots of your product in action. Videos can be provided in a variety of file formats, including Flash, QuickTime and mp4.
PODCASTS / AUDIO SEGMENTS: In an age of iPods and digital music, the podcast has emerged as a great tool for sharing the latest news at your company. Podcasts can be just a few minutes or a full hour in length. Additionally, Travis Kircher can provide “Ask the Experts” audio segments in which a representative of your company provides 1-2 minute audio answers to commonly asked questions.
Call WriteNow Creative Services for all your communications needs!
Travis K. Kircher
Freelance Copywriter
4310 Westport Terrace
Louisville, KY 40207
Phone: (502) 640-5874
e-mail: tkircher@writenowcs.com
|
